Meet the L.A. company behind Shaq’s Fun House SuperBowl party
Many Super Bowl attendees will look for ways to entertain themselves outside of the game, eating at local restaurants, staying at hotels and checking out concerts.
Formed in November 2018, Medium Rare hosts a range of live and virtual events, partnering with celebrities such as Shaq, chef Guy Fieri and football star Rob Gronkowski to promote their brands. Past events include beach parties such as “Gronk Beach” and music festivals like DJ Carnage’s Rare Festival.
“We said there’s something wrong with that ... you need to find a way to be profitable out of the gate,” Richman said. “That’s when the light bulb went off in our head.”with O’Neal on a carnival-themed music festival, also called “Shaq’s Fun House,” in March 2018 during Miami Music Week.Inglewood residents wait to see what the nation’s biggest sporting event will mean for a place that yearns to once again be a ‘City of Champions.
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