Meet The Four Under 30s Behind Visa’s $5.3 Billion Acquisition Of Plaid

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Meet The Four Under 30s Behind Visa’s $5.3 Billion Acquisition Of Plaid
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Meet the 4 ForbesUnder30 veterans behind Visa’s $5.3 billion acquisition of Plaid:

Timothy Archibald/The Forbes Collection

in 2012. Their idea was to make it easier and faster for fintech apps to connect to users’ bank accounts. Before Plaid, companies would often have to make tiny deposits—say, of $.02—into a consumer’s bank account and then require the user to log in days later to verify transactions before using the product. That friction caused a large percentage of potential customers to abandon a new app in the middle of the onboarding process.

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