SA media, including the state broadcaster, have received a thumbs up for their overall coverage of the 2021 local government elections.
DA and ActionSA gained plenty of coverage for Phoenix posters and ballot paper saga, while amount of reporting on ANC amounted to slightly less the votes it secured, monitoring body findsAction SA received media coverage for its ballot paper saga while the DA was featured for its Phoenix poster row. The ANC, which garnered 45.6% of votes in last year's local government elections, secured only 41% of total media coverage.
“Our analysis showed SA media was 96% fair in its coverage of the 2021 local government elections. This should be celebrated, especially as it marks a distinct improvement from the election in 2016 where we detected 12% bias,” said MMA director William Bird. Of concern, MMA said at the time, was that only 17% of media coverage was election-related and only 7% related to service delivery. It attributed the under-reporting to the shrinking of newsrooms and hostile economic climate.
“Although the ANC led the field with 45.60% of votes, it garnered only 41% of total media coverage. This suggests the party was actually under-represented, even though it received the largest slice of all media coverage. ActionSA, which contested elections for the first time, was mostly covered for its battles with the Electoral Commission . The party accused the IEC of “sabotage” after ballot papers for Tshwane and Johannesburg were presented without the party name and only with the logo and candidate’s name. This issue ended up in theThe DA — the official opposition — received 24% media coverage, the second highest of all parties. However, it garnered only 21.66% of the vote.
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