Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.
Feb 24 2024New Jersey Institute of Technology Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.
Neuromarketing is a subfield within marketing that uses sensors for marketing purposes, to inform managers and make better marketing decisions.
Related StoriesThe field isn't as far-fetched as it may sound. Modern EEG equipment, at non-healthcare levels, is small enough to blend into an ordinary Bluetooth headset. And GSR sensors, contrary to sounding Frankensteinian, are already built into the latest Samsung smartwatches. Fresneda added that one of the most impressive sensor networks may be deployed at the North Jersey's American Dream mall.
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