McLaren's Zak Brown has never seen Formula 1 so hot, ever.
. He’d earlier made a name for himself with his motorsport marketing firm, Just Marketing International. He is intimately acquainted with the business of motorsport.It looks like a great time in Formula 1—and really all the professional racing series—in terms of business. Is it as good as it looks?Yes. I also agree with you on your global comment, about motorsports in general. I have never seen Formula 1 so hot, ever. I’ve been running McLaren six years, but I’ve been around the sport for 25.
I think when the racing is more competitive, that’s going to increase spectators, which means more media, which means more sponsors, which means more countries are going to want races. It’s just going to keep building this great momentum. So, it’s the budget cap and all that Liberty [Media] has done to fix the economic structure of the sport. And we’ve just done a new TV contract in America [with ESPN] that’s up twentyfold.Speaking of television, average viewership for Formula 1 races in the U.
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