The giant fast-food franchise is jumping on the metaverse and NFT bandwagon, following other major retailers such as Walmart, Microsoft and The Walt Disney Co. FOX13
for a virtual fast-food restaurant, as well as for virtual goods and services, with the United States Patent and Trademark Office in February, jumping on the "metaverse" bandwagon. is envisioned as an immersive online space where users can play games and interact with others as avatars in a computer-generated environment.
On Feb. 4, McDonald’s also filed a trademark application hoping to eventually provide entertainment services, "namely, providing on-line actual and virtual concerts and other virtual events," the application read. Cheng, who focuses on investment opportunities in Internet applications, e-commerce and consumer products, told "" that there has been a "massive explosion" in interest and investment in NFTs, "which are really the fiber of the metaverse."
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