They're not lovin' it.McDonald's global same-stores fell for the first time in nearly four years in the second quarter as inflation-weary consumers skipped meal
FILE - McDonald's restaurant signs are shown in in East Palestine, Ohio, Feb. 9, 2023. McDonald's reports earning on Monday, July 29, 2024.
Sales at locations open at least a year fell 1% in the April-June period, the first decline since the final quarter of 2020 when the pandemic shuttered stores and millions stayed home. McDonald's warned in April that more of its inflation-weary customers were seeking better value and affordability. The Chicago burger giant introduced a $5 meal deal at U.S. restaurants on June 25, which was late in this financial reporting period.Rocky Mountain Power proposes 30% power rate hike despite Utah's nation-leading low rates
"Trying to move the consumer with one item or a few items is not sufficient for the context that we're in," he said.
Same-Store Sales Inflation Meal Deals Chris Kempczinski Price Increases Value Leadership Menu Items
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