The item was taken off the menu pending a wider rollout.
may be a behemoth when it comes to creating iconic products that appeal to the masses, but it isn't a brand that rushes into innovation. Case in point: it began testing the waters with a new burger last year, but is now pulling it off the market.
The burger slinger confirmed this week that its U.S. test of the McPlant burger has come to an end as planned, and there are no indications that additional testing or a nationwide rollout are on the horizon. While early tests at a handful of locations in 2021 seemed to have been successful enough to warrant an
, it seems that the plant-based burger wasn't selling well enough to continue its tenure on the menu.According to analysts, low sales of the McPlant across the test markets in California and Texas are the main reason why McDonald's is nixing the burger for the time being. "We believe that McDonald's … has broadly discontinued its US test of the McPlant burger," Ken Goldman with J.P. Morgan
."We recently spoke with MCD employees at 25 locations that previously carried the product; each said the item is no longer on the menu. Not surprisingly, the reason sometimes being cited is that the product did not sell well."For those in the know, the news is unsurprising. While the McPlant has
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