McDonald's chicken 'Big Mac' trademark axed in EU
McDonald’s lost the European Union trademark rights to chicken versions of its iconic" Big Mac " burgers after judges ruled that the fast food giant failed to do enough to claim exclusive rights.
The burger is regarded as a special edition in the EU, being more widely available in the US and the UK. It features two chicken patties, special sauce, lettuce, cheese, and pickles on a sesame seed bun. The battle of the burgers was sparked by a challenge by smaller Irish rival Supermac’s, which claimed that McDonald’s had not put the Big Mac trademark into"genuine use" in the EU.
"This is a significant ruling that takes a common-sense approach to the use of trademarks by large multi-nationals," Supermac’s managing director Pat McDonagh said in a statement."It represents a significant victory for small businesses throughout the world.
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