Their latest weapon? ChatGPT.
Whenever a new technology drops, it's only ever a matter of time until the brands get involved. AI chatbot ChatGPT has been making waves online for a few months now, but it's only just starting to enter the corporate realm. And now, it's the latest ammunition in the never-ending burger wars.
That's right, McDonald's has used ChatGPT to create a typographical poster asking 'What is the most iconic burger in the world?' And almost immediately, Burger King has responded with its own, with the follow-up question, 'And which is the biggest?' . The ads themselves are pleasingly minimal, letting the text do all the talking – although it's a nice touch to see the font colour change to represent the various layers of a Big Mac and a Whopper. The text itself is also as simple and informative as you'd expect from ChatGPT, describing the history of the Big Mac , and the, er, size of the Whopper .reacted, with the Burger King poster popping up next to the McDonald's ad just one day later.
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