Mazda UK boss on taking the brand upmarket
"It starts in quality, styling, technology and the features we offer the driver - many as standard. It's the overall experience. I wouldn't point at any one aspect.
"Last year, the industry was up 1% and we were up 14%, and in private retail the industry was up 6% and we were up 12%. That's in a crisis year. "In recent weeks, we've introduced a stock checker and reservation process within our website, so you can reserve a Mazda for a £99 fully refundable fee, which gives you the confidence – in a world of almost no stock – if you identify a car from a local dealer which fits your needs, you can tag it while you continue that journey."We still believe it's going to be mainly omni-channel.
"We've made a full commitment that we'll be electrified in time for the 2030 and 2035 deadlines in the UK.
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