Maybank branch in Kota Kinabalu becomes popular attraction among China tourists

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Maybank branch in Kota Kinabalu becomes popular attraction among China tourists
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What is a unique attraction to photograph while travelling in Malaysia, one that will always bring the trip to mind? The answer, at least when visiting Kota Kinabalu (KK) in the state of Sabah, seems to be a bank.

Kota Kinabalu MP Chan Foong Hin visited Gaya Street to speak to some of the tourists taking photos at the spot.What is a unique attraction to photograph while travelling in Malaysia, one that will always bring the trip to mind?The Maybank branch on KK’s Gaya Street has become Sabah’s latest scenic spot to photograph, alongside religious sites, nature destinations and famous restaurants.

Some surmised that a celebrity or online influencer may have popularised the spot by taking a photo there, while others joked that KK is so devoid of attractions that tourists had to create one.Some Xiaohongshu users attributed it to the bright hues of yellow and red — colours traditionally associated with prosperity in China.

AirAsia chief executive officer Tony Fernandes also checked in during a recent visit to KK to receive an award by the Sabah Tourism Board on Aug 13 for contributions to the state’s tourism industry. "This trend reflects an effort to break through the visual clutter of traditional tourism images and offer something different," he said, drawing a contrast with conventionally popular landmarks such as nature or historical sites.

Joining the trend of taking photos at viral spots also helps tourists attract more followers of their own on social media, Dr Hamza added, as posting with hashtags highlighting KK or the city’s Chinese name, pronouncedcould see their posts also go viral and be organically promoted by the platform’s algorithms.

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