The move comes after CNN+ was shuttered less than a month after starting amid parent company Warner Bros. Discovery rethinking CNN's news streaming strategy.
CNN Max, a rebrand of the CNN originals hub, will include programming specifically built for the Max streaming audience like CNN Newsroom with Jim Acosta, Rahel Solomon, Amara Walker and Fredricka Whitfield and CNN Newsroom with Jim Sciutto. Sciutto will lead breaking news coverage on CNN Max in the afternoons.The Situation Room with Wolf Blitzer
. The streaming offering will also be aimed at a younger audience than found on traditional TV and marks a bold gamble for Warner Bros. Discovery after the costly CNN+ launch and shut down. “This provides even more quality choices for Max customers who will be able to easily catch up on what is happening in the world, particularly in moments of breaking news, all within one seamless experience. We’re excited to engage our Max community in this initial beta stage to help us learn and develop what appeals most to our customers in this new genre,” JB Perrette, CEO and president, global streaming and games at Warner Bros. Discovery, said in a statement on Thursday.
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