The Maven Magnetic lens filter series is designed to address the common shortcomings of mainstream lens filter systems.
Andrew says his frustration with neutral density filters is that are not actually color-neutral . This set him down a path of creating affordable ND filters that didn’t require color correction.
Filters, he says, don’t have different forms for different functions but instead all looked the same. They all tend to be mostly all black and in some cases, might look different but as a group — homogenous across all models from a specific brand. His conclusion was that each model of filter in a line from a single manufacturer should look different depending on their intended use.
Andrew says the colors of the filter rings align with different shooting situations. Blue is the color of the sun and sky, which is where you want this type of filter. Purple is the color of the sky near the end of the day when he grabs a 6-stop filter, and so on.
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