Unsurprisingly, the toy company is eager to capitalize on Barbie's record-breaking success at the box office.
ometimes, even before the movie’s a big hit, those in charge allow themselves to dream big: “At the outset, we’re not saying, ‘Okay, let’s think already about movie two and three.
’ Let’s get the first one right and make that a success. And if you do that, opportunities open up very quickly, once you establish the first movie as a successful representation of a franchise on the big screen ...Advertisement
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