I love you. You love me. Not everyone loves the new Barney.
Mattel announced Feb. 13 that everyone’s favorite purple dinosaur will return as part of an all-out media blitz.
“Mattel’s comprehensive revitalization of the Barney brand will span television, film, and YouTube content as well as music and a full range of kids’ products including toys, books, clothing, and more,” the companyBarney will also relaunch “to a new generation with a brand-new animated series, set to debut globally in 2024,” Mattel added.As part of the relaunch, Mattel shared a glimpse of the new-look Barney, who appears somewhat more compact and svelte while generating crisp, clear colors.
“Barney’s message of love and kindness has stood the test of time,” said Josh Silverman, chief franchise officer and global head of consumer products at Mattel. “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences.”“With our modern take on Barney, we hope to inspire the next generation to listen, care, and dream big,” said Fred Soulie, senior vice president and general manager of Mattel Television.
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