Mattel Denies Claim That All Barbies Will Be Compostable

The Barbie Liberation Organization's elaborate ruse fooled People, The Washington Times, and the Dow Jones Newswires.

Joe M. O'Connell via Getty ImagesSaw some news that Barbie-maker Mattel might be going plastic-free? Unfortunately, according to Mattel, it's definitely not true.

, storied toymaker Mattel was forced to do damage control this week when an elaborate media ruse carried out by an environmental activism group called the Barbie Liberation Organization convinced several media outlets that, as part of a company-wide effort to go plastic-free by 2023, Mattel was to launch a plastic-free line of "EcoWarrior Barbies" made from compostable materials like mushroom, clay, and algae.— Mattel webpages, "Mattel-corporate.

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