The Phillies reliever sported a belt made out of his baseball cards at this week’s All-Star Game festivities, bringing attention to a small business owner.
Will Elmore got an unusual text on Monday. Then he got it again and again. Seemingly everyone he knew was watching the Home Run Derby, and when the broadcast flashed to a zoomed-in shot ofreliever Matt Strahm’s waist, Elmore’s phone lit up with photos of his handiwork: a belt made of Strahm’s baseball cards.
Elmore, who runs Card Belts, also sent Strahm one with a series of variations on the same card; that is the belt Strahm wore for Tuesday’s All-Star Game at Globe Life Field in Arlington, Texas. During COVID-19 lockdown in 2020, Elmore, now 48, and his two preteen sons sifted through thousands of baseball cards, separating them into such piles as “huge afros” and “funny mustaches.” Elmore couldn’t imagine stuffing them back into boxes, “where they won’t be looked at for years,” he says. So the digital marketer thought about art projects: a wallet, maybe. But that would only highlight a couple of cards. So he settled on belts.
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