Match.com TikTok ad banned for 'perpetuating negative gender stereotypes'

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Match.com TikTok ad banned for 'perpetuating negative gender stereotypes'
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It first appeared on TikTok earlier this year and featured clips of a couple in a home.

It first appeared on TikTok on June 30 earlier this year and featured clips of a couple in a home.says: “Things that make him realise I’m a keeper. I will make him his protein shake after the gym.

“I always make sure he has a fresh towel and socks after his shower” and “I put the football on for him every evening."A screenshot from the banned ad was sexist and perpetuated negative gender stereotypes, and Match.com clarified it was part of a three-video storyline, where the man also carried out gestures for the woman.and said it would have been better to show the couple carrying out gestures for each other so it would not be perceived as one-sided.

The fact that all of the gestures performed by the woman were domestic chores, was a point of contention for

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