Mastercard Strive's initiative, MoMo Coach, aims to bridge the digital skills gap among small businesses in Sub-Saharan Africa. By delivering free, accessible upskilling content through popular messaging platforms, MoMo Coach equips entrepreneurs with the knowledge to leverage digital tools, access funding, and thrive in the digital economy. This partnership between Mastercard, MTN Group Fintech, and Arifu seeks to empower nearly one million small business owners in Kenya and Nigeria.
aims to improve the resilience and growth of small businesses by offering critical digital skills . It is one of the ways Mastercard Strive has spread chatbot-ready business-building content to small enterprises in the area, which is now available in Kenya and Nigeria.
This initiative provides small businesses with digital skills, allowing them to embrace digital tools, access funding, and operate more effectively in digital marketplaces.“Small businesses are vital to Africa’s growth and create opportunities for a more resilient and inclusive regional economy.
The MoMo Coach solution, powered by Arifu’s Grasp Platform, uses mobile messaging to deliver micro-learning experiences. It is accessible across multiple channels, including WhatsApp, Telegram, Facebook Messenger, SMS, and MoMo. This gives small business owners and entrepreneurs flexibility in accessing practical, actionable tips to unlock growth opportunities in the digital economy.small businesses with digital skills is key to driving inclusive growth in Africa.
Digital Skills Fintech Small Businesses Sub-Saharan Africa Mastercard Strive
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