Masiyiwa uplifts local communities through her safari lodge group: Twenty-eight-year-old Vimbai Masiyiwa is the executive director of Batoka Hospitality, the first black, female-owned safari lodge group in Africa.
She co-founded the company with her mother Tsitsi Masiyiwa. Their project, Zambezi Sands River Lodge, a safari lodge nestled on the western end of the Zambezi National Parkuxurious testament to community-led initiatives centred about women empowerment. “At the moment, just about 40% of our staff are women... in the organisation we have paths to leadership and also, we support women-led projects. We’re working with a member of our staff, she leads a women-led initiative sewing club in Zimbabwe.
Her dad has always been open and generous with all he’s learnt in business; he would update his Facebook page with lessons for all to learn from. From those lessons Vimbai and her siblings were also able to ask follow-up questions. She says she’s learnt from her dad to be a great listener, and says her father always hears people out and then says his piece.
“They get the design right, they get the story behind it right, one of my favourites at the moment, I have three favourites: Thebe, I absolutely love Thebe Magugu, Christie Brown [Ghana] and Moses by Moses in Rwanda and all of them tell a story... They get it right, they understand authenticity, there’s just a lack of global funding,” she adds.
“I’m so interested in sharing my experience and supporting organisations that are busy with mental awareness, it’s because I felt so much shame myself and only when I began to talk about it did I realise that there’s so many other people that don’t need to feel this shame that probably end up in a worse situation than I did. It’s just totally unnecessary for people to get there.”
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