The consumer finance expert, who has 2.3 million Twitter followers, warned that the deepfake content was aiming to destroy his reputation.
Speaking to the BBC, Mr Lewis added:"These people are trying to pervert and destroy my reputation in order to steal money off vulnerable people, and frankly it is disgraceful, and people are going to lose money and people's mental health are going to be affected."He emphasised that more needs to be done to regulate scam adverts and protect victims of financial crimes.
"Vulnerable people and many non-vulnerable people are being scammed in this country and nothing is being done about it", he said. He said there are currently no"proper" fines for big tech firms who get paid to publish criminal adverts.- is working with Stop Scams UK to help victims and remove scams at the source, as soon as it becomes aware of them.
It said it is investigating after claims the video involving Mr Lewis appeared for users on Facebook.
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