The return of the Never Knowingly Undersold scheme is the first major move by the retailer’s newly appointed executive director Peter Ruis
Martin Lewis has warned customers after John Lewis brought back its “Never Knowingly Undersold” price promise two years after it was scrapped. The high street brand will be using AI to price match its products in store and online across 26 rival major retailers, including AO.com, Boots, Next and Marks & Spencer in a bid to win customers.
He said: “We are reimagining Never Knowingly Undersold for how customers shop today – offering great quality, service and prices in store and online – and re-starting the conversation as to what it means to Live Knowingly in the 21st century. The Partnership’s chief executive Nish Kankiwala added: “This is a significant and critical milestone in the modernisation of our John Lewis customer proposition. It represents further evidence of the retail focused transformation of our Partnership and is a very proud moment for our partners and an exciting prospect for our customers.’
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