A mindset shift is needed to look beyond the usual trade suspects and supply what some overlooked countries need
South Africans, battered by load-shedding and service delivery failures that have resulted in a rise in social unrest and a seemingly unremitting diet of bad news, could be forgiven for wondering where to from here for the rainbow nation.
But an EU-funded study conducted by Trade Research Advisory has found that a good story to tell could be even better if SA took better advantage of the preferential export opportunities available under the Sadc-EU Economic Partnership Agreement . Or consider the exporting of goat meat. SA produces a lot of goats domestically, but we don’t capitalise on this resource much for export purposes, therefore also forfeiting the potential associated job creation. But we need to adhere to phytosanitary animal rearing and related food processing measures set down by the EU, which requires the relevant government departments to step up to the plate.
In terms of which sectors SA should focus on, motor vehicle parts and accessories provide the most untapped short-term potential, followed by primary agriculture products, food and basic iron and steel. But that requires the government and business to understand where and what opportunities exist in terms of trade. And to do what it takes to exploit these opportunities. The devil, as they say, is in the detail. And it is clear that information is key to understanding — and exploiting — these opportunities.
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