It is the biggest deal in the sector since J.M. Smucker bought Hostess for $5.6 billion last year.
, the maker of Cheez-It s and Pop-Tarts for nearly $30 billion, vastly expanding the number of household-name brands under one roof.
It is the biggest deal in the sector since J.M. Smucker bought Hostess for $5.6 billion last year, and among the largest of 2024, coming in second to Exxon Mobil's $60 billion acquistion of Pioneer Natural Resources. “Mars is known for its innovation and brand-building, while Kellanova has the global reach to bring more Mars products to more markets,” Sundaram wrote.
Sales of some of those products, like gum, have sputtered in recent years as snacking habits shift. The deal helps Mars expand into areas of growth.
Kellanova Acquisition Brands Billion Snacking Companies Cheez-It
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