Mark Cuban says TikTok is 'the future of sports media' — here's why (via CNBCMakeIt)
Investor and Dallas Mavericks owner Mark Cuban takes a photograph with his cellphone before the start of the third U.S. presidential debate at the Thomas & Mack Center on October 19, 2016 in Las Vegas, Nevada.Mark Cuban thinks TikTok — or, at least, its style of short-form video – is here to stay, and for a potentially unexpected reason.
"TikTok uses AI to present the things you're interested in," the billionaire investor and Dallas Mavericks owner said. "If my son and I likedunks, NBA stuff and dogs, [we're] going to get a stream of that ... That's the future of sports media, because we're not going to get our 16-year-old or 12-year-old or 15-year-old to sit for a full game."
MLB's TikTok account does has 5 million followers, making it relatively popular. But last year's season set a new record for longest average nine-inning game: 3 hours, 10 minutes and 7 seconds, according to the commissioner's office. For Cuban, the social media platform's potential impact also extends beyond the realm of sports. All companies should learn from TikTok's use of AI to appeal to its customer base, he said — just like how businesses had to adapt to the everyday use of computers decades ago.
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