Mark Cuban says one mistake cost this entrepreneur a $300,000 'Shark Tank' deal: 'You need to learn to read the room.' (via CNBCMakeIt)
Mark Cuban has some simple advice for any entrepreneur looking to pitch investors: Read the room.a mentor pushed him to "listen more."
By the "Shark Tank" episode's taping, Deux had already brought in $630,000 in lifetime revenue and raised $1 million in venture capital. The company combined a direct-to-consumer Instagram sales strategy with placement in 40 Whole Foods locations, impressing the Sharks. "Thirteen years, you're probably one of the most impressive entrepreneurs that's stood on that carpet," said Herjavec.
The other Sharks also declined to invest, voicing concerns about the cookie dough's high calorie count — 110 calories per 28 grams of cookie dough spread — noting that the company's target demographic excluded most health-conscious consumers.
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