Jon Atkinson is looked upon by many as the 'go-to guy' for all things wine
“As people find it tougher to put the money together for a night out, the prospect of having something nice to eat at home with a good bottle of wine becomes more appealing."
Jon, who is 59, says he got into the wine trade "kind of by accident" back in the 1980s. He told the ECHO: "I wasn’t too great at school and wasted too much time doing A-levels with the theoretical aim of going to university - which wasn’t going to happen. “On the plus side, the company put me through my wine exams. My appreciation and understanding of wine definitely improved from there. I’d always had a bit of an interest in it, going back to when I was a kid when it was the preferred drink of my parents at home and although there was a considerably more limited choice back then than now, they did manage to find a few places which had some variety. I guess I grew up alongside wine and so was comfortable around it from the start.
Serving as a director at Scatchards for over a decade until Wine Time was opened at the site in 2010 by EWGA - a wine importer and wholesaler based in Lancashire, Jon became the new store's manager: “Many people still refer to this place as Scatchards. Old habits die hard I guess." “As more and more people find it tougher to put the money together for a night out, then the prospect of having something nice to eat at home with a nice bottle of wine becomes more appealing."
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