‘Mama Joy effect’: Springbok tannies impress in traditional attire

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‘Mama Joy effect’: Springbok tannies impress in traditional attire
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More and more Springbok fans are showing Mama Joy love as four ladies were spotted sporting her signature Zulu-inspired attire in France.

South African superfan Joy “Mama Joy” Chauke may be getting a lot of criticism from Democratic Alliance councillor Renaldo Gouws, but in France – where she is living her best life at the Rugby World Cup – Springboks supporters are emulating her dress sense.

Before the defending champions clinched a narrow one-point win by 15-16 at the Stade de France on Saturday night, images of various SA fans were shared on social media platform X on the Springboks account . One picture, in particular, shows four women clad in traditional Zulu-inspired attire – similar to Mama Joy’s signature attire during national sports games.The image of the four tannies received a thumbs up from fellow Springbok supporters on X, with others tagging Gouws.

Since the start of the Rugby World Cup tournament in September, Gouws has been suggesting in his posts that Mama Joy’s superfan career has been funded by the Department of Sports, Arts and Culture. Gouws has also expressed that he is against Mama Joy being the only sports fan who attends major sporting events “at the expense of taxpayers.”

“Mama Joy has attended three events in the past 12 months on behalf of taxpayers: Qatar Soccer World Cup; New Zealand Soccer World Cup ; Rugby World Cup in France So no room for other ‘superfans’? Always the same tannie? Sounds a bit unfair doesn’t it?” said Gouws.His claims were denied by Mama Joy as well as minister of sports, arts and culture Zizi Kodwa, who lashed back in a statement saying his department has only paid for flight and accommodation expenses in France for the tournament.

“Mama Joy has become the face of the Braai Army in France. She is raising agency and voice of women in a male dominant environment. It cannot be correct for South Africans who are refusing change to use the Rugby World Cup to push their underlying racism and patriarchal tendencies to bully and insult a woman who has built a profile as a superfan across all sporting codes from the bottom-up.”

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