The Advertising Regulatory Board ruled that TrustSolar’s claims that solar power systems could pay for themselves in under five years, while the customer saves up to 80% of their electricity bill, are unsubstantiated.
The Advertising Regulatory Board has ruled against TrustSolar regarding an advertisement that claims solar power systems pay for themselves in under five years.The advertisement is quoted below.
They added that several variables influence the electricity savings from solar installations, and TrustSolar does not mention these factors. Based on these figures, and assuming the City of Cape Town implements 10% year-on-year electricity tariff increases, TrustSolar said the cost of 6,913MWh of electricity from the grid would amount to:R35,423 in year five These figures add up to a total electricity cost of R147,710 over the five years, which TrustSolar said customers could have saved with an initial investment of R140,000 in the solar system.
It noted that energy consumption and other associated costs vary considerably between power users, “as would the nature and consequence of any installation of solar power”.
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