Major League Soccer held its annual season kickoff event in New York this week, where league officials outlined the league vision over the next few years including the need for a better media rights package.
, a sports marketing consulting firm, said the MLS should have no issue seeking a decent rights package as there will be plenty of platforms that are looking for content.
"The challenge of sports is to somehow make people want to see Atlanta play Seattle on a Sunday afternoon, and they live in St. Louis, or they live in Nashville, or they live in New York," Ponturo said. "We [watch other sports] because we have equity built up, and we do that because we want to watch LeBron James play or Tom Brady play. So, it's about selling a national appeal which is more than likely going to be driven by [players].
In 2022, Sacramento and St. Louis – which is owned by Carolyn Kindle Betz, the granddaughter of Enterprise Rent-A-Car founder Jack Taylor.
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