‘Magic’ AI Avatars Are Already Losing Their Charm

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‘Magic’ AI Avatars Are Already Losing Their Charm
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Lensa’s artificial-intelligence portraits blew up online. Then came the backlash.

When Lensa, a four-year-old photo-editing app, introduced a new AI-portrait generator in November, the internet was enthralled. But concerns have mounted, particularly among women

Christal Luster was inspired by some of the AI portraits she received from the Lensa app, and unsettled by others.Dec. 11, 2022 8:30 am ET Last week, after seeing artsy portraits popping up all over her social media feeds, Christal Luster signed up for a free trial of a photo-editing app called Lensa. She uploaded 10 of her headshots to it and paid $5.99 for 100 new images based on her inputs, which an artificial-intelligence tool produced in under an hour.

Ms. Luster, an actress in Chicago, said the images opened her eyes to the types of characters she could portray. “There was one of them where I was like, ‘Oh I could totally see myself playing in ‘Bridgerton.’ I could learn to speak with a British accent. I could do period pieces,” she said. Others made her look like a superhero, she said: “I could be in the next ‘Black Panther.’” She shared some of the portraits in a video on TikTok, where she has more than 480,000 followers.

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