Madonna's MadameX tour isn't bombing, it's just not instantly selling out (which is normal)
The truth about Madonna's ticket sales are more complicated than aheadline and foreshadow changes to the way tickets are priced and sold that will ultimately reshape how the music industry views success in touring.
In fairness, Madonna's tickets prices are part of an even evolution in how concerts are priced, although the Queen of Pop has always charged more for tickets than her contemporaries. For decades, an artist's ability to quickly sell out shows has been the barometer of success, although as the secondary market matured, artists are increasingly realizing that it usually wasn't fans that created instant sellouts. It was brokers.
Fogel says more than 100,000 people registered for Madonna's Verified Fan presale for the Brooklyn shows. Ticketmaster then "scrubs those accounts and kicks out known scalpers and people using multiple credit cards to buys tickets," he says.
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