An online activist group is pushing for an advertising boycott of Kyle Sandilands and Jackie O as the shock jocks expand their show into Melbourne.
Controversial radio star Kyle Sandilands has become the target of an advertising boycott by the activist group Mad F--king Witches asHowever, MFW’s claims they have convinced big-name advertisers, including Myer, AAMI, Bunnings, Samsung and Hamilton Island, to abandon the show have been denied by the companies, all of which confirmed they were unaware of the campaign.A spokeswoman for parent company ARN said there was no record of advertisers pulling out over concerns regarding content.
While advertisers that MFW claims have pulled out denied doing so when contacted by this masthead, they also admitted being unaware of the content Sandilands was putting to air. He isfollowing offensive remarks about the Paralympics and homophobic comments about the monkeypox virus in 2022. In subsequent shows, when asked if his second wife Tegan was pregnant, Sandilands, 53, told his audience it was a possibility “since I’ve been dolloping the baby batter in there”. Jackie O was given explicit, on-air instruction on how to “improve” her oral sex technique while Sandilands asked if his co-host’s breasts were now “like two socks full of sand” since losing weight. He also teased her about losing her virginity as a 13-year-old in a park.
The competition for dollars has never been fiercer. Commercial Radio Australia figures reveal the national metropolitan radio advertising revenue dropped 4 per cent in 2023 to $673.252 million as digital audio streaming and podcasting posted a record year.out of curiosity because they are so outrageous. Sure, it is a more conservative market, but to think Melbourne is so much more wholesome than Sydney is a pipe dream.
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