M&S has topped an annual supermarket satisfaction survey, beating Waitrose and fighting off competition from discounter Aldi.
M&S has topped an annual supermarket satisfaction survey, beating Waitrose and fighting off competition from discounter Aldi.
Co-op was the worst performer, achieving 61% and just one star for value for money and two stars for availability, range and quality. Waitrose and Aldi came joint second with scores of 73%, highlighting the success of the German discounter’s efforts to compete with the high-end grocers. Morrisons fell to the bottom of the table for online shopping, scoring 66% and only two stars for value for money, stock availability and the choice of substitute items.
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