M&M’S is making a statement with its latest candy pack, which features an all-female set of characters — including Purple, its newest addition.
M&M’S is making a statement with its latest candy pack, which features an all-female set of characters — including Purple, its newest addition. It put the company once again knee-deep into culture wars controversy. Candy maker Mars announced that the limited edition all-female pack will include only Purple, Brown and Green — the candy’s trio of female characters, who are upside-down on the package — to “celebrate women everywhere who are flipping the status quo.
Keep focusing on giving people their own color M&M’S while we take over all of the mineral deposits in the entire world.’” A graphic on a show even called the candy “woke.” Changes at M&M’S In addition to adding Purple to the lineup, M&M’S has made other changes to the 82-year-old brand in recent months, including tweaking its logo and giving its six characters new shoes in an attempt to modernize the candies. Green has swapped her go-go boots for sneakers.
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