The goal of the new service is twofold, Lyft says: It’s meant to both increase safety and encourage more women and nonbinary people to drive for Lyft.
Close-up of side window of a car used for the ridesharing service Lyft, with Lyft logo visible on window, reflection of palm tree in window, San Ramon, California, March 7, 2018.
According to a news release from Lyft, Women+ Connect will offer a new preference in the app called "Count me in," which prioritizes gender preferences for women and nonbinary riders and drivers.: It’s meant to both increase safety and encourage more women and nonbinary people to drive for Lyft. Nearly half of Lyft’s riders are women, but women account for only 23% of the company’s drivers.Lyft says it’s a preference, though, not a guarantee.
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