The recent engagement with emerging Chinese talent shows that luxury brands are not just looking to capitalize on established names — they are localizing their own relevance by investing in young talent from the country.
Chinese shoppers are slated to help luxury sales rebound. But for luxury players such as LVMH and Mytheresa, connecting with those valuable consumers also means investing in local talent.
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Industry Sectors Marketing China Emily Jensen Jing Daily Luxury Luxury Marketing Luxury Retail
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