Genesis, the luxury arm of Korean auto giant Hyundai, is transporting its design principles from the assembly lines of Seoul to an architectural masterpiece in Manhattan
Inside the Genesis House: Korean luxury autos will take center stage at Cellar Stage, a showroom and live event venue modeled after the Genesis Brand Launch at the Olympic Stadium in Seoul., the luxury arm of Korean auto giant Hyundai, is transporting its design principles from the assembly lines of Seoul to an architectural masterpiece in Manhattan. The company is unveiling the Genesis House New York, which will be open to the public starting November 19.
The Genesis House was not solely built for automotive enthusiasts. From an on-site library curated by Assouline to a Michelin-starred restaurant, the Genesis House was designed as a city sanctuary for lovers of art, design, cuisine and even literature. Assouline and Arumjigi, a nonprofit whose mission is to preserve and develop the beauty and values of traditional Korean culture, have sourced distinctly Korean books and collections from around the world focusing on art, design, food and travel.“We designed a sensory emotional experience which is the embodiment of Korean aesthetics and hospitality,” Chang continues.
Led by chefs Cho Eun-hee and Park Sungbae, Onjium brings its carefully crafted blend of Korean flavors rooted in the seasons and traditional ’ermentation techniques to New York's dining scene.When it comes to dining, Onjium, a Michelin-starred restaurant and cultural institute from Seoul, reimagines historic dishes of the Korean Royal Court cuisine.“Master chefs have composed a tailored menu of Korean food originating from the Chosun Dynasty presented in a contemporary setting,” says Chang.
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