Despite his success, he realised that relying solely on music wouldn’t be sustainable in the long run.
Despite his success, Loyiso Bala realised that relying solely on music wouldn’t be sustainable in the long run. Picture: InstagramFor years, Loyiso Bala was known as one of South Africa ’s most celebrated R&B and gospel artists.Bala BrothersBut in an industry where financial stability isn’t always guaranteed, he knew he needed to think ahead.
“At 36, I faced a harsh reality. If I didn’t make a change, I’d soon be in my 40s, struggling to book gigs, watching opportunities fade,” he shared on“I had spent years building a name in the industry, but deep down, I knew relying solely on music might not sustain me in the long run. I wasn’t willing to take that risk.”can relate to. Making a living through music alone is challenging, with fluctuating incomes, unpredictable gigs, and limited opportunities beyond the spotlight.
This allowed his years of industry experience to count towards a Postgraduate Diploma in Business. It wasn’t an easy transition. His journey was far from smooth. Sitting in his first class, he felt completely out of his depth, Googling business terms like “HR” and “balance sheets” because he was too embarrassed to ask.While studying, Bala volunteered at TBN Africa, eventually working his way up to become a Channel Director. He later joined SABC, leading major radio stations and proving that career reinvention is possible at any stage of life.
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