Lowe's said consumers will be able to visualize projects they are working on in the metaverse, but noted that metaverse users are mostly younger than Lowe's shoppers.
enter the metaverseThe company's metaverse collection includes free downloads of 500 products such as chairs and other items, all of which are available on its own hub.
Thalberg said "this isn’t about immediately jumping in and trying to make an event or immediately commoditizing it" as other retailers have used methods to make a profit in the metaverse. Seemantini Godbole, Lowe’s executive vice president and chief information officer, told CNBC that the company is applying a number of practices used in its stores for the endeavor into the metaverse.
Lowe’s already uses virtual and augmented reality technology to let shoppers design a room online or map a house's floor plan using their smartphone as examples.But Thalberg acknowledged that most people on the metaverse are very young, whereas the typical Lowe’s shopper or homeowner today is older.
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