Travis Barker, Brandy, Haley Lu Richardson and Shaun White are among the celebrity super fans enlisted to ring in the milestone anniversary.
actress Haley Lu Richardson and professional snowboarder Shaun White, showing the range of celebrities and shoppers the brand has peaked interest in.
“This anniversary represents a huge milestone for Lovesac, as it not only pays homage to past achievements, but celebrates the next chapter for the brand,” said Lovesac founder and CEO Shawn D. Nelson in a statement. “Lovesac has been an undisputed disruptor in the furniture category for the past 25 years by challenging traditional definitions of comfort and allowing for a completely personalized experience – one rooted in innovation and versatility.
The campaign aims to show off the ways in which the brand has helped customers rewrite the “rules” of furniture. To kick everything off, Lovesac created a video where each celebrity uses the brand’s beloved products in a different way — from its the well-known
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