'It's actually a shame.'
"If there's a rumour going around, they could squish it immediately. But I think this year, it's almost like that voice was taken away from the friends and family."
Zara suggested that the ban could hinder building a social media profile, saying"the social media ban has just stunted our social media growth". She also predicted it could put people off going on the show in the future, adding:"I actually know one friend that got scouted, but she doesn't want to do it if it's going to continue because she just thinks that it's such a risk to go on.
"Basically, your social channels have made no noise. So now you're a public figure, but you haven't really got a means of making any sort of income."
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