This Valentine's Day is set to look different after a year of record food inflation that has sent up prices of everything from flowers to chocolates and dining in restaurants.
Covid-19-era supply chain logjams and Russia's invasion of Ukraine have meant that Britons paid a record 16.7% more for food in the four weeks to Jan. 22 compared to the same period last year, according to research firm Kantar.
Priced at 23.95 pounds per person, the ad for the meal asked: “Will the Triple Salted Caramel Cheesecake tickle your fancy?” Other expenses associated with date nights — from flowers and cinema tickets to taxis and childcare — also rose. As companies such as Mondelez, Nestle and Lindt hiked prices, people paid 10.7% more for chocolates.
Tesco, whose CEO recently noted that consumers are shifting away from eating out, has reduced the price of its Valentine's Day dinner-for-two to 12 pounds — down from 15 pounds last year — for a main, side dish, dessert and drink.
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