Luxury goods brand Louis Vuitton is returning to the America’s Cup in 2024 in Barcelona as both title partner and sponsor of the challenger selection series known as the Louis Vuitton Cup. Louis Vuitton sat out the 2021 America’s Cup in Auckland, New Zealand, when the challenger series was known as the Prada Cup.
SAN DIEGO — Luxury goods brand Louis Vuitton is returning to the America’s Cup in 2024 in Barcelona as both title partner and sponsor of the challenger selection series known as the Louis Vuitton Cup.
Louis Vuitton sat out the 2021 America’s Cup in Auckland, New Zealand, when the challenger series was known as the Prada Cup. Emirates Team New Zealand defended the America’s Cup in home waters against Luna Rossa Prada Pirelli Team of Italy and then decided to stage the next defense in Barcelona, saying the move was necessary for its financial survival.
The America’s Cup, the oldest trophy in international sports, is secured in a custom Louis Vuitton case when it travels.
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