Louis Vuitton Poses the Question, What Is French Style?

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Louis Vuitton Poses the Question, What Is French Style?
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Nicolas Ghesquière’s Autumn/Winter 2023 Louis Vuitton collection was a touristic view of France, a multiverse of French riffs and references compressed into a single collection, multifaceted and never expected

recounted that he posed the question “What is French style?” to his studio, comprised as it is of designers from all around the world. In a sense, then, this collection was a touristic view of France, a multiverse of French riffs and references compressed into a single collection, multifaceted and never expected.

Of course, there’s the idea that French style itself is an illusion – what defines it? Geographic boundaries? And how can you export that? Yet you obviously can, because that is something Vuitton has traded in since its foundation. For me, there was an echo of the idea of Parisienne – Paris itself being synonymous with France when it comes to fashion.

As an exercise, this show was fascinating precisely because of its transience, the difficulty both these clothes and our minds have in pinning down the style of a nation, at a time when fashion is becoming an ever more global proposition.

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