A “multi-sensory, multi-story experience.”
Andrew J. Hawkinstransportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York Daily News and City & State.Lotus’ next electric hypercar, the 2024 Emeya, will get an official reveal in New York City on September 7th, the British automaker announced.
Teaser images show sharp LED front lights and a full-width rear taillight... and not much else. The Emeya was previously known by the codename Type 133, using the same architecture asLotus, which is owned by China’s Geely, is in the process of reinventing itself for the electric age. The Emeya will be the second of three new EVs that Lotus plans to roll out over the next four years, including a sports car , a coupe-sedan, and another SUV.
The shift to electric is designed to improve Lotus’ flagging sales numbers. The automaker only sold 576 cars in 2022, down 62 percent from the previous year,. The company also posted a loss of £145.1 million for the year and could be looking to shed over 200 jobs. But with an eye on the future, the Emeya event sounds like it will also be a journey into Lotus’ past. The automaker is touting the NYC reveal as a “multi-sensory, multi-story experience,” with over four floors of a Chelsea building devoted to a “journey through 75 years of heritage, technology, and performance.”
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