'It is essential to look at the future and the opportunity to change, collaborate and innovate,” says BFC's chief executive Caroline Rush.
to connect designers with media, buyers, consumers and more. It will launch in June, when the city’s men’s shows were set to start, and the platform will continue over the year with a gender neutral format to allow participating designers more flexibility.
“It is essential to look at the future and the opportunity to change, collaborate and innovate,” the BFC’s chief executive, Caroline Rush, said in a press release that went out with early details about how the new LFW will be presented. “The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this.
“By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future,” Rush says. “Designers will be able to share their stories, and for those that have them, their collections, with a wider global community; we hope that as well as personal perspectives on this difficult time, there will be inspiration in bucketloads. It is what British fashion is known for.
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