Logan Paul and KSI's Prime named as official drink of UFC in major partnership deal curiously
The viral hydration drink created by KSI and Logan Paul has been named as the official sports drink of the UFC. The world renowned mixed martial arts league announced a 'multi-year global marketing partnership' with Prime on Tuesday .
READ MORE: 'I tried the viral £1.99 KSI and Logan Paul Prime drink from Aldi and I'll be happy if I never tasted it again' Prime co-founder, Logan Paul said: "I’ve been a fan of UFC for as long as I can remember, so having the opportunity to partner with them and amplify the PRIME brand is a check off the bucket list,
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