The sneaker is part of On’s lifestyle product lineup intended for everyday wear.
‘s ongoing partnership with On has been something of a case study on how two hot brands can maximize each other’s buzz. Now the duo is taking on an entirely new sneaker.
The Cloudtilt is the first shoe in On’s lifestyle series to incorporate the brand’s CloudTec Phase, which uses computer-generated midsole technology to provide cushioning with fewer components. The brand also utilized its Finite Element Analysis software, which simulates the ways in which walking stresses parts of the legs and feet.
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